Marketing

Mountain Blue Marketing (MBM) links the grower, retailer and consumer to achieve the best return for growers. This is achieved via advanced retailer relationships, a relatable communication style with our growers and a passion for process and quality improvement, which keeps our customers coming back for more.

Why Market with Mountain Blue?    

We’re Growers too!

Mountain Blue are growers and know how important it is to get quality information in a timely manner. Our business exists only because of our growers, and we treat them with the utmost respect. We understand commerciality and want our growers to be successful and provide support across several areas.

Our Team

Our team have extensive retail experience that spans over 20 years with every major retailer and large independent grocers. Our skills cover complex area’s as post-harvest supply chain management, logistics, consumer and retailer insights, agronomy and finance. We pride ourselves on a "Can Do" attitude and provide 365-day service and coverage as we know the industry is not run on a 9 am to 5 pm schedule.

Reporting and pricing communication

 We provide detailed market reports that provide line-by-line fruit sales and where it was sold, and for how much. We believe in the individualisation of the information and know what a grower wants to see. Transparency is paramount. Updates are shared with our network of growers multiple times per week via different methods to ensure that growers have the correct information and make informed decisions about their crops. We constantly review our processes and software and always looking to improve our grower experience.

Quality Standards

 At Mountain Blue, we have built our business reputation around quality products, and we expect the same from our growers. All farms that pack into our brands not only need to be producing great fruit, but they also need to be certified across their farming practises, packing standards and how they pay and treat their employees.

 Mountain Blue Marketing provides independent fruit quality reports on every consignment that meets and exceeds retailer requirements on all fruit we receive via our warehousing and logistics partners. This means we monitor the fruit with inbound and outbound inspections shared with the growers, providing real-time feedback on the post-harvest condition of their produce. This enables no surprises on grower returns communication and ensures the growers can implement changes on the farm to achieve better outcomes faster. 

Agronomy Support

 Mountain Blue has a full-time and well-respected agronomy team who are dedicated to helping our growers achieve the best outcomes for their crops. We support growers with detailed reports of what was discussed, corrective actions (if any) and follow-up support to ensure that they are getting the results to be successful growers. 

If you’re interested in working with us, get in touch via the contact page, and we will get back to you asap.

View our Terms of Trade.